Juffali Automotive Company (Mercedes Benz KSA) inaugurated the brand’s new flagship in Riyadh appropriately named the “Centre of Tomorrow”, a landmark on the Northern Ring Road in Al Ghadeer, near KAFD. Public coverage describes the site as JACO’s largest Mercedes-Benz center in the Kingdom designed around the next-generation of customer experiences.
More than a traditional showroom, the Riyadh flagship combines a two-floor display area capable of hosting around 30 vehicles with facilities built to modernize retail, delivery, and service under one roof. The location and scale, Northern Ring Road, Al Ghadeer District, near KAFD; >21,000 m² signal Mercedes-Benz’s long-term investment in premium experiences for Saudi customers.
mercedes-benz new flagship showroom in ksa
In collaboration with Results Events Management and Pixel Nation, HAV Pro supported the opening night experience with a large-frame projection-mapping reveal on the exterior façade, an interactive LED mirror-floor installation, and car projection mapping across multiple showroom levels.
The grand opening of the Centre of Tomorrow in Riyadh marked a milestone for the brand’s presence in Saudi Arabia, the largest Mercedes-Benz center in the Kingdom brought to life with precision and polish on opening night. HAV Pro is proud to have contributed technical production that amplified the venue’s architecture and vehicles without overshadowing them—projection mapping, interactive floor media, and car-focused mapping that aligned with car manufacturer’s standards of craft and innovation.
